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Become the Expert: Niche Content

When creating content to be shared, the impulse is to reach as many people as possible. The problem is that there is a lot of competition, and that you may have limited resources. Consider doing a 180 turn and reaching out to a smaller audience. Becoming an expert in one area makes you the person […]

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Blog PR

Always Be Prepared

Have you ever been asked to tell a little about yourself or what you do, and your mind suddenly goes blank? It can happen to the best of us! Attending a networking event or industry party can lead to opportunities for both private conversations or a few minutes to address the audience. You want to […]

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Social Network

Social Networks: Are You Linked In?

Many professionals use LinkedIn as a way to keep up with business and employment opportunities. This social networking service can be tougher to navigate than some platforms, but is perfect for the job-seeker or for maintaining contacts within your field. Keeping your profile up-to-date is one thing that many neglect, and I want to share […]

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