About me

My Story

Hi, I am Cheryl Wicker, a PR Coach, and the founder of the Amplify Series: Ramp Up Your Message on a Start-Up Budget! I help Christian media professionals such as authors, speakers, coaches and ministry leaders get their message out into the world. I am also the author of The PR ToolBox, an e-Book/kit for DIY publicists and I am also the owner of Premier1 Studios, a small boutique PR agency. Basically, I am passionate about empowering culture-changers to get their products into the hands of people who need them whether I am training them or providing done-for-you agency services!

Cheryl Ariaz Wicker publicist


I began my career as a journalist, working in television news as a reporter. I later produced and hosted my own television show for four years, which allowed me to interview the top Christian recording artists of the day, including The Newsboys, Third Day and Steven Curtis Chapman. Today, I continue to wear the journalist hat as I blog about the Christian film industry and am the producer and host of the award-winning Christian Movie Connect, allowing me to interview top personalities in the Christian film and entertainment industry, including Stephen Kendrick, Patricia Heaton, Stephen Baldwin, Chonda Pierce, Jennifer O’Neill and many more. I was also the national Christian Movies Examiner for Examiner.com for 6 years and continue to contribute to other top Christian publications.

Cheryl Ariaz Wicker and Phil Vishcer

Entertainment Professional

My experience in entertainment ranges from the Christian music industry during the years I produced a Christian music video show, the publishing industry through my work with Howard Books (Howard Publishing during my tenure), and film through various roles in the film industry, including producer. I had my first experience on a film set as an extra on “Glory Road.” I later did casting for short films, commercials, and industrials before producing films. I was the producer of the award-winning “Flag of my Father” and also worked on several Pure Flix films i producer roles, including “Finding Normal,” “God’s Not Dead” and “Dancer and the Dame.” I believe film is a powerful medium to impact the culture and plan to stay involved and always support the industry.

Christian film producer Cheryl Wicker and John Schneider

Publicist and PR Agency Owner

I made an easy transition from journalism to PR 18 years ago when I began working as an in-house publicist for local companies and then eventually creating my own PR agency, Premier1 Studios in 2010. Because of my love for Christian entertainment, I made that the focus of my agency and have enjoyed serving Christian authors, speakers, filmmakers, and non-profit organizations through the years. Services offered include branding, PR, social media, SEO/content marketing, and video production.

Speaker and Coach

I have been speaking at Christian conferences, film festivals and other media events–both as a motivational speaker and as a workshop presenter. Workshop topics are on marketing and entertainment industry topics, mainly PR and social media. Any organization wishing to book me may contact me through the contact form on this website.

Cheryl Wicker marketing workshop presenter

With a love for helping others, particularly empowering purpose-driven creative professionals getting their message into the world, I wrote an e-book and packaged it into a kit called “PR ToolBox.” It has been very much in demand when I speak at events. But I knew I wanted to take it to another level to provide more comprehensive, hands-on support. In March 2016, I launched Amplify with PR, a virtual coaching program where I share the tricks of the trade I use in my own PR agency to those needing media exposure on a dime. I have gone through three rounds of the program and in October 2017, I am launching my newest program, “Amplify with Branding.” This is the second installment in my “Amplify Series” program. This offering is based on conversations I’ve had in strategy sessions with my niche audience revealing the need for help in establishing brand identity and creating branding pieces on a minimal budget. Besides PR and branding, the Amplify Series will also offer social media….coming soon! This will allow clients the power to maximize marketing efforts from multiple angles! Shoot me an email if this sounds like something you’d be interested in or if you have questions!

The best thing I can do for you

  • Share with you techniques I used in my own agency so you can get the exposure you need to sell your products
  • Guide you step-by-step through a PR and marketing campaign to eliminate the intimidation factor
  • Ensure you walk away with many of the essential elements of your marketing campaign in place as well as guaranteed media exposure.
  • Live weekly access to me through coaching calls…or the convenience and affordability of a home study program.

Work with Me

I am available to help people who are passionate about making a positive difference in the world with finished products ready to launch. To learn more about my training check out my free webinar “How to Get Free Media Exposure.”

Feel free to contact me via e-mail or follow me on Twitter or Facebook.