Author Archives: Cheryl Wicker


Always Be Prepared

Elevator speech - Cheryl Wicker

Have you ever been asked to tell a little about yourself or what you do, and your mind suddenly goes blank? It can happen to the best of us! Attending a networking event or industry party can lead to opportunities for both private conversations or a few minutes to address the audience. You want to […]

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Social Network

Social Networks: Are You Linked In?

Many professionals use LinkedIn as a way to keep up with business and employment opportunities. This social networking service can be tougher to navigate than some platforms, but is perfect for the job-seeker or for maintaining contacts within your field. Keeping your profile up-to-date is one thing that many neglect, and I want to share […]

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Branding 101: What’s In A Name?

Having people find you is vital, so another early branding step is choosing a name. Are you going to be known by your own name (or pseudonym) or will you choose the name of your book, product, film, ministry, or organization? There are several things to consider before you make a final selection. You want […]

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