Author Archives: Cheryl Wicker

Content Marketing

Refreshing Older Content

Do you have older content on your site that is still relevant, but needs to be refreshed? Some things remain evergreen, but it is always a good idea to check it out for necessary tweaks. Even your social media pages will have posts that you will occasionally want to share again. Sometimes a person or […]

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marketing news

Which Comes First: The Email List or the Product?


Disclosure: I am an affiliate partner of LaunchTeam and receive compensation from the affiliate link in this post. Book publishing has undergone major changes in recent years, making publishing your own book much easier and potentially lucrative than ever before. Ten years ago, if you wanted to write a book, you had to be either […]

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Starting With the Basics

Most people today are aware that an internet presence is vital for any business or product to make a serious impact. With so many being connected to the internet, especially with mobile devices, the first instinct is to go online when searching for a product or service. Addresses, prices, reviews and more are easily within […]

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