Category : PR

Blog PR

Start with a Local Audience

DIY PR Cheryl Wicker PR coach

  Having a message to get out is not always as simple as it seems. Even the perfectly written press release about your book, music release or event may not reach your target audience…especially if you are in competition on a national level. It can be a great idea to start with your local media […]

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PR

Always Be Prepared

Elevator speech - Cheryl Wicker

Have you ever been asked to tell a little about yourself or what you do, and your mind suddenly goes blank? It can happen to the best of us! Attending a networking event or industry party can lead to opportunities for both private conversations or a few minutes to address the audience. You want to […]

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PR

Laying the Groundwork to Gain Contacts

Journalists are one of the main influencers you need to appeal to when it’s time to get your product or message to the public, but there is more to it than a simple phone call or email. They get overwhelmed with people who are wanting help. However, helping you is not their job. Journalists want […]

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